Logo | Business Cards | Website | Press Release | Marketing | Social Media | Business Strategy | Promotional Items | Email

Your business needs a unique logo and brand that speaks your purpose in a striking, memorable way. Creating your brand is a process that involves interviewing you, extracting the essential message you want to convey and then designing a graphic element that represents it properly. It can be whimsical, abstract or realistic, in your choice of colors. We will also create several tagline options for you to choose from to compliment your logo and drive your business message. We've been designing logos for over a decade and know how to make your image come to life!

When you're out on the town or at networking events telling people about your business, you'll be able to leave them with a colorful reminder of yourself, along with your contact information and website address. A business card is a tangible element that gives your business life and dimension. When you give someone your card, it should represent the heart and soul of your business concept and be uniquely yours.

Another ingredient that gives your business life - and perhaps the most important these days - is a website. Just like the website you're reading right now about Startups Marketing, your business website will describe your services and display your brand for all the world to see. A professional looking website gives your business real solidity and allows people from all across the region to locate your services. People will be able to find you when they're searching the web for whatever you're offering. The image you present has everything to do with making that sale.

We will design a basic site just like this one (or something more elaborate according to your needs), that includes all your content, products and pictures. We'll work with you to identify your mission and purpose, and write the website text for you. You'll get to approve everything.

We also handle all the technical matters. We'll register your domain name, set up your website hosting, publish all your HTML files and create your email addresses. Just sit back and watch it all become a reality!

www.secretcityny.com is one of the many sites that we've built.

A well-crafted press release can help you gain the interest of local and national media. When your business gets mentioned in the press, it adds credibility to your service and helps spread the word about what you're doing. If your business encapsulates some kind of human interest story, this may be especially appealing to the press.

We'll capture your essential message and craft a press release designed to pique the interest of targeted reporters who cover your field. We know how to get your press release out on "the wire" and we also have many contacts in well positioned places that may be able to help. Of course, press is always hard to get. But we'll help you craft a compelling case and give you a fighting chance!

Once you have all the elements of your business in place, how do you get to word out? Of course, it would be great if everyone just automatically knew about you. Ideally you would get coverage in the media. But first you need to build your reputation and get customers via more traditional channels.

We'll generate 10 targeted ways for you to spread the word - from placing ads, creating partnerships and reciprocal links with affiliates, to making use of online classifieds and local relevant media sources. We've been in the marketing business for over 30 years and have a great sense for what works and what does not!

No doubt you have heard a lot of buzz about Facebook, Twitter, Meetup, Ning, Myspace, LinkedIn and the many other social networking sites out there. These sites can be a great asset to your business (or a big distraction personally!) and you need a good strategy to employ them to your benefit.

We'll help you get set up with Facebook and Twitter accounts and give you tips on gaining a following. If you're looking to create online/offline community as a part of your service model, we'll help you set up Ning and Meetup networks. We've been working with social media since it came into existence and will be able to advise you extensively on these matters.

Need a blog? We'll set you up on one of the well known blog services, like Wordpress, Blogger or Blogspot. There are many. And we'll show you how to make use of social bookmarking on sites like Digg.com and De.icio.us that can help you gain a wider audience for your website content.

You might have a great idea for a business, but what's your plan? How will you make your idea a reality? How will you you turn it into a real product or service that you can sell? How will you create your revenue model and plan for growth? Will you have an exit strategy? What about a business and marketing plan?

All of these questions will need to be answered and we are here to help. We've been helping businesses create strategic plans for over 20 years and stand ready to do the same for you.

A successful email marketing strategy can become a pillar of your business and help you stay in touch with your customer base. Delivering bulk email is a challenge, however, since the battle against spammers is in full force. There are several companies that specialize in list management and bulk email delivery, such as Constant Contact, Mad Mimi, Mailer Mailer and many others.

We'll help you navigate the maze of email marketing companies, create easy-to-use list management tools and design successful email newsletters that effectively communicate your company's message.