Frequently Asking Questions

I have a lot of marketing ideas, but never have time to act on them. Where do I begin?

Before you start putting any idea in motion, it’s important to sit down and make a short roadmap of your marketing plan. Write down the items you know you need to do first. Create a list of bullet points or write them on index cards. Then start setting up time frames for each item. Ask yourself “How long will this take? What do I have to do in order to get it done?” Be sure to plan a budget for your ideas and keep track of how much you are going to spend on each item. SUM offers short term and long term marketing plans customized to meet your needs.

How can I determine who my real customers are?

This is vital to the future of your business. Take the time to do the research and evaluate your market place. This entails due diligence and a detailed understanding of demographics. SUM will provide all the necessary research to help you zero-in on your customer base.

Does my product or service have the potential to be successful?

It’s all a matter of having the right components: Start with a comprehensive business plan and know your product or service inside and out. Then try some market testing, focus groups or other survey methods to get some input.

How do I get the word out without spending a fortune?

Here is where you need to package your business in a professional, high-impact manor that presents a strong graphic identity. SUM can help. Once you have your tools together its time to hit the road with trade shows, presentations and more. Show everyone that you have arrived. Take advantage of your own networks and those of your friends and business associates.

What’s a direct mail campaign?

There are many ways to reach your market place these days. One tried and still-true method is direct mail. Although buying or trading for mailing lists has a less desirable return then using your own developed list, the return can still range from 2-20 percent in responses leading to sales. The benefit of direct mail is that : 1) You don’t need to ask permission to mail some one a card or letter, 2) You can select your target market based on numerous levels of information and narrow down the recipient as a prospective client. Marketing material for direct mail can range from postcards to brochures and letter or even specialty gift items.